You might be tempted to build your own website for a variety of reasons. Maybe you’re strapped for cash or you think you have the resources in your team to do it. After all, there are tons of website builders that promise that you can build a 7 figure website in a few minutes with little to no coding skills, so why not try?
Well, the reality is that there are some cases where these options might be limited. And, even if you have a few people on your team that may have dabbled with code before, some things may simply be out of their reach. So, is building your website in-house a good option, or is better to go with a team?
What are Your Needs, Exactly?
There are some cases where some people might be able to get by with a free tool. Budding artists come to mind. If all you need is a clean and simple site to showcase your creations or for bookings, then you don’t necessarily need to spend on a professionally made website. It’s when you need a true authoritative site or something specialised like an eCommerce store that things get complicated.
Some sites will allow you to create an eCommerce site fast, but how well will it convert? Do you know how to streamline your processes to make it performant from the get-go? Do you know which mistakes to avoid? What about SEO? Do you even know what SEO is in the first place?
These are all things that will be covered when working with a reputable team. Teams like Appetiser, for instance, which is one of the most well-renowned web development firms in Australia, will get everything right from the very start. They will make sure that your website abides by web design and SEO best practices, and will put you in a prime position to gain more visibility in your niche. Working with a team like this will make sure that you start on the right foot, and that you are as profitable as possible from the get-go.
How Important is Security to You?
Another issue with building a website on your own is security. Especially if you intend to do the hosting. If you’re going to be handling sensitive information, then it’s probably not a good idea to build it yourself. However, some platforms have a pretty solid reputation for security, so you could benefit there. On the other hand, working with a professional team will give you both security and flexibility as far as design goes.
What’s Your Budget?
At the end of the day, there’s really no point to get a website done professionally if you can afford to work with a real development team. We’re not talking about somebody configuring some WordPress theme for you. We’re talking about a real team with real talent who handles most of the work themselves.
You see, some of these ‘designers’ out there do very little designing. A lot will be some copy-pasting, and you might not know who will handle what. Or they may kick the job to some team from who knows where.
So, if you have a very limited budget, building in-house could be an option. Some of these platforms out there will give you a functional website for the time being, but you’ll have to think about upgrading at some point.
What’s Your Skill Level?
If you have summary HTML skills, you might be able to get by with some of the tools out there. Platforms like WordPress make it easy for people to create decent websites with limited knowledge of HTML. However, you might find yourself running into trouble if there’s some sort of technical issue down the line.
If all you know is HTML and there’s some .php or database issue, you’ll be left scrambling left and right for help. You will then most likely have to pay somebody to fix up the mess. This unknown person now has access to your website and could do anything they want with it. This is a situation you never want to be in.
When you work with a reputable team, they’re under the obligation to be transparent. If they caused any error, they should fix it with no questions asked. Working with a professional team also comes with aftercare service. They’ll also be able to adjust quickly if you want to add features to your website or upgrade it.
Choosing between building your site yourself or working with an outside team is not as easy as it seems. This is why you need to look at it from every angle and make sure that you make the right decision for the future of your business.