When you use pay-per-click advertising (PPC), you build an avenue for driving leads and revenue. However, the question is how PPC arises with advertisements. Keep reading to learn the answers and learn how to do your advertising strategy and PPC lead generation campaigns!
With PPC, you have several options at your fingertips for generating leads. Here are some of the best ways to make pay-per-click lead generation success for your business:
Choose your keywords well
PPC ads work by bidding on matching specific keywords in your ad. How effective your bid is, among other factors, depends on how much you spend, so you want to make sure that bidding on the right keywords is considered.
For example, for Google AdWords, Keyword Planner is a great tool that gives you keyword suggestions, allowing you to research and be the most effective. While this is a good place to start, keep in mind that many of your competitors may receive similar keywords from Google. If you find a word or phrase suggested by the Keyword Planner, you may stumble upon a keyword that your competitors are not already bidding on.
Write eye light headlines
Now that you have your keywords, it’s time for you to create a title for your ad. The title should include the necessary information that attracts potential customers and encourages them to become leads. This may include your brand name, location, pricing, and other factors. But whatever you do, you should include the keyword while referencing the targeting in the headline.
In most search engines, the exact words a user searches for appear bold in the results. This makes your ad more sticky and shows the user that your page is relevant to their needs. With those two factors, the user is considering making a strong bid for the business.
Apart from those ideas, you can also use a title to promote some aspect of your business. Do you offer a free consultation? Free Quotation? Has any other website rated you # 1 in your industry? You can use any of your advertisements to ensure that you stand against the competition.
And especially important because you can bet that your competition is trying to do the same thing to generate PPC leads!
Use the appropriate call to action
Calls to action are components of an advertisement that assist potential customers to do something. You may have seen in television advertisements or traditional advertisements such as newspaper advertisements, “Call Now!” Or “Come visit us today!”
While those calls to action were discussed extensively, such as the PPC call to action, the same idea was discussed. Call to action is useful because they tell users what to do after seeing your ad. And while it may seem obvious that they should click, asking them to do so improves your chances of getting a new lead.
For pay-per-click lead generation, call for action such as “Sign up now,” “Call for more,” “Get more information,” “Get a quote today,” and similar ideas for new All are great ways to encourage leads. This gives them a brief preview of what they can expect in your conversion process.
“Sign up” can involve a lengthy conversion process that includes names, addresses, phone numbers, and other personal information. “Call now,” tells someone that your conversation will be primarily over the phone, as opposed to email. And “Get More Information” promises people with additional questions that they can find their answers if they contact you.
To get the best results for your business, use these calls to act on different ads to see which one performs the best and when you know which works well, get them more leads Use for!
Target both newcomers and old-hands
If considered familiar with the concept of a marketing funnel, be aware that you can convert people who are at different stages in the funnel. The first phase is building awareness and interest, and this is where most PPC campaigns target. They are used to target keywords that might not know what your business offers.
However, in the later stages of the marketing funnel, people know what companies like yours offer and already have purchase intentions. Use keywords exclusively for people in the commitment phase of the marketing funnel, such as “Hire a social media management team”. The closer your ad viewer is to the intent of that purchase, the more likely they are to change.
Add ad extension
Ad extensions are helpful additions to your PPC ads that allow customers to view different information or take different actions than they normally would.
Some ad extensions provide customer reviews or information such as your reference name, address, and phone number. This type of detail is great when your goal is to give as much information as possible to someone so that they remember a lot of details about your business.
Other ad extensions allow you to place form fields on your ad, which help you get lead information from someone without having to click through to your site. These extensions are perfect for getting email addresses, zip codes, or other information from leads so that they can complete part of the conversion process quickly. Then, when they arrive at your site, you can automatically fill that information in separate form fields, so that the user understands that a lot of work has to be done. When using PPC ads, extensions only make it easier for you to get new leads.
Quality over Quantity
Many PPC platforms have standards that can help you win a bid. Not only willing to spend but also about the quality of your ads. For example, in AdWords, it is measured by “Quality Score”.
This takes into account not only your click-through rate but also the relevance of the keywords chosen to the ads and the relevance of the site to the ads. To ensure that is not relevant, improve your Quality Score, first and foremost, by eliminating any keywords for ad groups.
The landing page is as much as ads
Do not waste any money on advertisements for specific products, services, or results that visit the main page of your website. When visitors consider talking about converting, which is a must to see a return on investment, then talking about making it easier for them to go directly from clicking your ad to become a customer.
Use individual landing pages for your ad groups, which provide specific content and calls to the potential customer’s desire. For example, if cars are considered selling, you can have a landing page for Peugeot cars and one for Mitsubishi cars. Each must have its ad group, its keywords, and its landing page. Otherwise, you add obstacles to your potential customer’s path, making them more likely to give up.
A / B testing is important to ensure that landing pages are as effective as possible. Using the right image, finding the right place to place your CTA, and creating the right heading can all change how effective a landing page is in converting visitors.
Match the copy to the page
How an ad-related landing page should be immediately identifiable to a visitor. The best way to make it relevant is to match the content and web page title to the language used in the copy.
You should also consider fit naturally into the keywords that led the user to the ad for the first time. Not only does this make it more likely that you will refuse visitors that they are in the right place, but it is an important part of improving relevance that can directly contribute to your ad group quality score, thus making it a success. More likely bids.