Being an influencer can be an incredibly lucrative career, but only once you have a large, thriving, and engaged audience for brands to sell to through you. As an influencer, you won’t just be advertising products when you are being paid to do it, either. You need to be at the cutting edge of the industry, be ready to try out all the top, hot new brands and trends, and offer genuine reviews so that your followers don’t just follow you for the aesthetic but are listening to you too.
Making it as a beauty influencer can be difficult, but with this guide, you’ll have excellent content ideas and know how to keep your audience engaged.
Be Honest About Your Beauty Journey
There are so many excellent treatments out there that can help refresh your looks, clear up your skin, and even help minimize the look of deep lines and signs of aging. One of the best things that you can do as a beauty influencer is, to be honest about them. Don’t just admit that you have had Botox, outline the entire journey. There is no reason to be ashamed of using professional methods to refresh your looks, and your journey can empower other people to do the same.
Honesty and authenticity are two of the most valuable commodities when it comes to operating as a beauty influencer. People don’t want to see flawless perfection every time. If they know where you started and can follow your journey, then they know you are on the hunt to find the best beauty products and services that work.
Find a Unique Aesthetic That You Can Be Known For
Beauty influencers manage incredibly visual platforms, so a great way to make it as a beauty influencer is to be unique with your aesthetic. This could be the type of makeup looks you do, the type of photo or video editing, and so on. Try to pick out which part of your personality you would best like to show to the world. If you are fun and bubbly, have an aesthetic that reflects this. If you are sophisticated and love to embody that femme fatale look, embody that into your aesthetic.
Be Authentic and Engaged
Talk to your followers, ask for advice, follow that advice, put together guides based on community suggestions, and so on. Actively engaging with your community is one of the best ways to encourage your followers to become active participants, and it is also how you will be able to secure better partnership deals in the future. Brands don’t just want influencers with high follower counts. It is still far too easy to buy accounts like these. Instead, they look for how much engagement you get. This means likes, shares, comments, views, and so on.
Follow Trends, But Try to Start Your Own
With remixes, Tik Toks, memes, and video trends on the rise, it can feel daunting just to stay on top of the popular trends, but that doesn’t mean you shouldn’t find ways to either make them your own or to alternatively start your own. Put a 50/50 effort, which will allow you to bring in views by following the jokes and trending sounds, and also stand out from the competition by doing your own thing.