Most people think that Artificial Intelligence (AI) is confined to the world of tech and big data. However, that’s not true. In fact, it’s closer than ever and has made its way to the world of digital marketing. The reason behind the confusion lies the fact that Artificial Intelligence is a misunderstood concept that very few people comprehend. As this article progresses, you’ll understand what AI is, but for the sake of simplicity, let’s understand .....

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